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TiVo Video Trends Report:
Consumers Waving the Caution Flag Amidst the Race for Eyeballs

TiVo Video Trends Report - Consumers waving the Caution Flag Amidst the Race for Eyeballs
The Q4 2023 TiVo Video Trends Report (North America) analyzes consumer data from approximately 4,500 viewers surveyed in the U.S. and Canada.

Some key findings:

  • 74.7% of respondents own a smart TV, a 12% increase since 2020
  • 19% of viewers typically know what they want to watch
  • 48% of households with income over $100K evaluated their video spend monthly in Q4 2023
  • 27.1% of pay TV subscribers reported cutting the cord and then later resubscribing
  • 38% of car owners noted regularly watching videos in car

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