To maximize the effectiveness of a campaign, Warner Bros. Discovery embraced not only a multi-platform approach but utilized a custom audience segment built on TiVo's proprietary TV viewership segments to precisely target their audience and see the strongest Shark Week ratings in three years.
In today’s landscape, a blend of linear, digital and social advertising has become increasingly prevalent in a quest to capture viewers' attention and ensure live tune-ins for successful campaigns. Discover how TiVo Xtend CTV helped Warner Bros. Discovery reach a wider, more targeted audience - ensuring their message reached the right viewers at the right time.
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