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TiVo Video Trends Report:
Consumers Getting Smarter as Fatigue Sets In Amidst the Re‑building Marathon

TiVo Video Trends Report - Consumers Getting Smarter as Fatigue Sets In Amidst the Re-building Marathon
The Q2 2024 TiVo Video Trends Report (North America) analyzes consumer data from 4,490 viewers surveyed in the U.S. and Canada.

Some key findings:

  • 84.5% of respondents are prone to browsing before landing on a show or movie.
  • 77.8% of all respondents noted that they are at least tolerant of ads.
  • 63% of respondents noted reducing their entertainment spending.
  • 61.7% of respondents noted using at least one AVOD/FAST service in Q2.
  • 22% of Pay TV subscribers cut the cord then later resubscribed to traditional TV service.

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