Unlock the Power of TiVo Xtend CTV:
Drive Incremental Reach with Targeted Impressions
To maximize the effectiveness of a campaign, the NCAA activated a campaign with TiVo Xtend CTV and IPG, utilizing a custom audience segment built on TiVo's proprietary TV viewership segments to precisely target their audience, resulting in an average 3% increase in viewership year-over-year.
Discover how TiVo Xtend CTV expanded the reach of the NCAA March Madness Playoffs, connecting with a broader, highly targeted audience and ensuring their message hit the right viewers at the perfect moment.
