During Advertising Week New York, TiVo’s Fariba Zamaniyan, VP, Data & Analytics recently sat down with Richie Hyden, Co-founder, President and COO, IRIS.TV; Tim Ware, VP, Future Marketplace; and Kevin Weigand, VP, Partnerships – Video & Audio Lead, Investment Solutions, dentsu Media US, to discuss leveraging detailed metadata to optimize advertising strategies and performance as streaming platforms grow in popularity. Learn how key stakeholders are harnessing this data to target audiences effectively.
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