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TiVo at AWNY 2023 - Maximizing Value and Effectiveness of CTV Through Activation Strategies
During Advertising Week New York, Fariba Zamaniyan, VP, Data & Analytics at TiVo sat down with Scott Worthem, Executive VP of Global Strategic Partnerships, Comscore and James Alexander, Director of Data Products & Measurement, Vizio for a panel discussion. Learn how key data stakeholders are leveraging data to bring new approaches to currency and advertising performance measurement.

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